Before going on maternity leave, I developed a visual brand system for Enclave's first Investor Day event. The goal was to create a system that honored the corporate brand, added new elements, and established an elevated feel for the event. The visual system introduced deeper background tones, increased contrast for screen environments, and evolved typography and layout standards to create a sophisticated stage presence.
This foundational work became the catalyst for a broader evolution.
In preparation for the launch of Enclave Investments in October 2025, I expanded the event system into a scalable sub-brand architecture. What began as an event-specific visual language matured into a strategic platform for investor communications. The first phase included developing dedicated webpages within the corporate site's sub-navigation, creating a clear and credible digital presence for the investment platform.
The launch has been supported through organic social media, blog content, and public relations efforts, ensuring the visual identity is carried out consistently across channels. The system has transitioned into physical and long-form materials, most recently, the 2025 RIF Annual Report. Each touchpoint reinforces a more confident, refined, and investment-forward position while remaining anchored to the Enclave master brand.
This evolution reflects a shift from campaign-based design to a long-term brand strategy, establishing a cohesive visual and experiential framework that supports Enclave’s growth in the investment space.
The Results:
Supported the October launch of Enclave Investments, driving traffic growth across new investor-facing pages.
The Investment Opportunities page grew from 17 visits in October to 1,062 in January — a 6,100%+ increase in four months.
The Real Income Plus Fund (RIF) page increased from 174 visits in October to 775 in January, peaking at 667 in December following the launch promotion on organic social and paid search.
Investor Day '24 Branding
I designed a light event visual direction and primary presentation template for main-stage content, ensuring visual cohesion across speakers and topics. The event tone was established early through a digital save-the-date and an elegant printed invitation distributed in July 2024. The remaining day-of materials were flawlessly executed by my team using the visual framework and guidelines created.
Investor Day Results: 65+ Investor RSVPs (not including guests), overall positive feedback on the information presented, and valuable suggestions for future presentation topics and expertise. Design produced a digital save-the-date, 7 individual print pieces, 8 signage designs, a landing page, and a 75+ slide main stage presentation deck.
Day-of materials by: Lily Fraser, Kristen Layman, Christina Graalum, Steph Forness, Chelsea Diederich
